“Today, Côte d’Ivoire is on the map of international cinema,” he said. “It’s important to me, even if it’s a movie. We don’t want to be off this map.”
An evolving industry
African films are gaining more international attention as technology continues to remove some traditional barriers to access, helping films flourish across borders and find new audiences.
Jason Njoku, co-founder of iROKOtv, says broadcast services like his remove barriers for Africans who traditionally blocked access to films from other regions. “If you are interested in Nigerian films, you just have to go online and in a minute you can have a complete and unlimited library to watch it,” he says, for “anyone and anywhere in the world. world “.
“Broadcast platforms democratized content and storytelling,” says Moses Babatope, co-founder of entertainment company FilmOne. “What they’ve done is break down any barriers like travel and immigration. They allow us to appreciate human stories across races and borders.”
Challenges and opportunities
This means that a significant portion of the population does not have access to video streaming sites such as Netflix and iROKOtv.
But Mary Njoku, director of Nigerian production house ROK Studios, says it won’t always be that way.
“Most people in the upper-middle class can afford to pass it on, but it won’t be like that forever. The technological promise will be updated and the market will explode,” he says. “So we creatives just have to keep creating amazing and engaging content and wait.”
“The African creative industry is young, dynamic and ambitious. They have created so many things with so little,” he says. “Imagine what the next decade will be like with major study partnerships.”
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