Without a doubt, businesses and organizations face a competitive environment when it comes to acquiring the appropriate personnel, and having strong training and development programs is critical.
Unfortunately, most businesses employ training and development exclusively to acquire the proper staff, although the two programs can do much more. Once the right individuals are employed, training and development can help to polish and train them for the job. And this contributes to the continuity of your business.
According to research, 80 percent of learning and development experts agree that the executive team should prioritize developing new and current workers. However, for most learning and development professionals, this becomes a difficulty due to limited resources and small teams. The next essay will discuss the advantages of using video in training and development.
According to research, video is a cost-effective method of transmitting instructional, informational, and business information. Additionally, it is a means of developing your team.
As a result, corporations and organizations should try to generate more training films.
Continue reading to discover the benefits of video.
Video saves resources and money
Instructor-led training is time-consuming and wastes a significant amount of money and resources on travel rather than providing the training.
When it comes to video training, no money is spent on hiring an instructor. Because the video has been recorded, all you need is a platform where your employees can see and listen to the video.
Indeed, no travel expenses are needed because video may be transmitted over the internet. Employees can see the training video from their workstations.
Another advantage of video in training and development is that it is a one-time investment in a source that will be used to make your films for an extended length of time.
Video is more engaging and captivating
The video was invented for entertainment purposes and has subsequently supplanted the radio. Indeed, they argue, “why to read a book when you can watch a film?”
Videos encourage more involvement. According to Forrester’s research, employees and the human resources system will feel up to 75% better after seeing a movie than after reading emails or web pages.
To summarize, if you want your staff to like their training, you must make it engaging and exciting, which videos may accomplish. Videos capture and hold the viewer’s attention more than papers and lectures do.
Video is flexible
The advantage of videos is that they may be customized to your specifications. They can be customized to fit your organization’s training needs. The adaptability of films makes them advantageous when you wish to incorporate other themes.
This means you can use videos to train your employees and recruit fresh talent.
Everyone can benefit from video. Employee training specialists have shown that different people learn and absorb knowledge differently. For instance, some people can absorb information by hearing while others may do it through viewing. All of these persons may be accommodated through video.
Additionally, when it comes to video, there are several video styles that may be used to convey information. You can use live-action footage, animated videos, and more. All of this is intended to present information in an engaging and exciting manner to employees.
Video increases the retention rate
Typically, businesses engage in training their staff so they can retain what they’ve learned and use it now and in the future. Regrettably, the research found that employees will forget 65 percent of what was discussed during the training session seven days later.
Indeed, employees would have forgotten 90% of the content covered after six months. However, when interactive visuals are included in training sessions, the recall rate increases to 65 percent.
This indicates that people are more likely to recall what they learned from a video than they are from other types of training materials such as text files, papers, or online articles.
Video is accessible
Consider how challenging it may be to coordinate your team’s attendance at the same time and location, much more so when you have more than 100 employees. It creates a problem for trainers, particularly when instructor-led training sessions are involved.
Additionally, training sessions might be pricey for staff based in another nation. Distributing the training materials may also be challenging since not everyone understands concepts by reading; some individuals need to be lectured on a subject. Even if you disseminate the learning materials, only a select few will comprehend what is discussed. Indeed, the likelihood of some employees missing something during training is rather significant when training a large group.
This means that not all information given to your staff will reach them. And it is just time and money squandered on something that will not assist.
Videos may be accessed from any location at any time. An employee may just press “play,” sit back and watch the training session from their desks.
Video can be used anywhere
Have you ever heard an employee trainer lament a scheduling difficulty, particularly when they have a fresh class to train? This is a problem that most businesses and organizations encounter on a regular basis.
Trainers can videotape training sessions and then make the recordings available to workers whenever they have time to watch them. Indeed, trainers may publish the films on their organizations’ websites, allowing employees to watch them from any location.
Video can be shared easily
Apart from being simple to supply, videos are also readily shared. People will share and reshare films with friends and coworkers if they are interesting, amusing, and informative. That is, they will reach both workers and non-employees. And the likelihood is that they will benefit a large number of people in the long term.
Videos make it easier to absorb information
If you have a large team, your training session will need to be divided into groups. Additionally, provide a set day for each group to attend the course. If you send the first group to classroom training on Monday and the second group to classroom training on Tuesday, these two groups will not have identical training experiences.
The first group may suffer from weekend hangovers, which implies they will benefit from the workout. Similarly, the second team on Tuesday may have a different trainer, or an unforeseen circumstance may disrupt the training session. And the list of issues continues.
Employees receive the same training experience via video. You simply need to make a conclusive video that teaches them everything you want them to know and learn.
Final thoughts
With traditional methods, it’s quite challenging to measure the effectiveness and success of employee training sessions. Even after spending time preparing for a training session and organizing it successfully still, you might think if it was a real success for now.
However, with video, it is pretty much easier to measure the success rate of your training sessions. For example, you can check if people are engaging with your videos just by looking at the number of views, likes, and comments on them.
As now you know the benefits of using video in employee training and development and what problems businesses can solve using training videos, it’s high time you should also jump on this bandwagon to stand out among your competitors.
If you’re looking for a reputable training video production company, consult BuzzFlick – a video animation agency that offers plenty of video animation and production services without breaking your budget.
On that we have reached the end, we hope this blog will be of great help to you!
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