Currently the Internet is decisive for the success of any business, and the quality, experience, specialization and cost-benefit are just some of the numerous benefits of hiring a Digital Marketing agency; and your company can only win if you have the help of those who understand the subject.
Simply being on the Internet is no longer enough, after all, this is an extremely competitive environment that gives no respite to the curious. Sooner or later, companies realize that it is necessary to take broad and solid steps to grow and stay competitive. It is at this point that managers are faced with the following question: build an internal team or outsource?
Indeed, there are advantages and disadvantages in both directions. However, the benefits of hiring a Digital Marketing agency tend to draw attention to several factors.
In this article, we have separated the top 7, and their role in the quality and results provided to the business.
1. Professionals and specialized services
Having experts to create and carry out your strategies is one of the greatest benefits of hiring a Digital Marketing Consultant agency, since you put your business in the hands of a company.
In several undertakings, the figure of “does it all” is very common, the subject that centralizes all the tasks related to communication, but obviously does not deliver any of them with the quality of a specialized team. Of course, if you’re really interested in standing out from the competition, this isn’t the best way to go.
On the other hand, by hiring an agency, your company can count on the experience and expertise of professionals who are fully dedicated to their duties, since they are specialists in Marketing , content production, advertising, Inbound Marketing , SEO , copywriting and many others, all at your disposal!
Likewise, the gain in quality is due to the fact that these professionals provide services to other companies. This allows them to have a comprehensive view of the market, make relevant discoveries and present the best alternatives for your business.
2. Scalable and consistent growth
There is no rule that establishes the ideal number of publications in Content Marketing or campaigns in an Outbound Marketing strategy . Always be wary of recipes, especially those with very strict recommendations.
A good Digital Marketing job requires constant studies, tests and monitoring, since only through detailed planning is an effective strategy built and polished. Without this care, we run the risk of falling into traps such as accelerated and undirected content production.
In fact, the big brands in the market tend to produce a lot of materials, but it is not the number of publications that makes them a success. Companies must scale their content production in a balanced and coherent way , without losing sight of quality and without losing sight of their main objectives such as branding , lead generation or sales .
Of course, orchestrating a job like this is not an easy task. In fact, it takes a lot of planning, available professionals and a constant work of education and alignment, so that the identity of the content is not affected.
In addition, it is worth highlighting the importance of tools in this type of management.
3. Access to innovative practices and technologies
Software has become an important resource to optimize the routine of Digital Marketing professionals. Even practically all the operations involved in this work depend on them. As an example, we can mention CMSs, which are behind blogs , CRMs, fundamental in marketing automation , as well as tools for social networks , SEO and much more.
If you want to do a good job of broadcasting or marketing on the web, you need to develop your suite of marketing technologies .
Finding qualified professionals or training employees to use so many services is not exactly a problem, but rather the investment required to hire them. Most of these services are paid for, many of them in dollars, so their amount should also be included in the cost forecast of an internal team.
Agencies, in turn, by serving several different projects, already have access to the main Digital Marketing tools, often with exclusive resources at their disposal. Although the contracting of some services is still necessary, the costs related to analysis and monitoring technologies, for example, tend to be reduced for their clients.
4. Efficient budget management
Another advantage of Digital Marketing that makes it a true watershed considering traditional practices, is its enormous capacity for measuring results. We can measure practically everything on the Internet, monitor the behavior of the audience, as well as carry out tests in order to obtain the maximum conversion in each content or campaign.
However, this enormous availability of data can easily confuse managers and professionals who are not proficient in these processes. The quality and experience of an analyst is also necessary to identify what is really relevant in this immense ocean of information that technology offers us.
When this data is well managed and analyzed, from lead capture to audience tracking , companies enjoy tremendous control during strategy development. A benefit that is reflected in a much more predictable and efficient budget management.
5. Best cost-benefit
Structuring a digital marketing department is a complex and often unfeasible process for some companies. As stated above, this is a job that relies on many professionals and resources.
Behind the apparent simplicity of the platforms and web pages, there are several people who are constantly working to make this content available and ensure that it presents the performance expected by companies.
For this reason, the investment required to build an internal team made up of dedicated employees is not only not low, but can also be increased according to the demands of each business.
Also, lining up these professionals can take some time, especially since there won’t be many references or stories available. Everything must be built from scratch.
Instead, by hiring an agency, companies are freed from all the management and bureaucracy involved in structuring and maintaining a department. In this way, the ROI is usually higher, in the end, companies spend less and have the service of a more experienced and contextualized team.
6. Alignment of the company with the most current market practices
In times of digital transformation , there is no room for stagnation. Companies need to keep moving forward, renewing their language, capturing different positions and adopting new marketing strategies.
That is why it is essential to be attentive to market trends and innovations, a job that begins by taking a look at the competition, but can go much further.
Since they are completely inserted in that universe, digital marketing agencies are aware of trends. Its leaders and specialists are focused on the results of the clients, follow the advances and novelties of the international market, in addition to being present in the most diverse promotional events, which are also great aggregators of knowledge.
In this way, agencies are the best way to guarantee that your company will always be in line with the latest market practices, if not ahead of them. Another advantage of having a team attentive to market changes is the possibility of embracing new practices and being a pioneer in the field.
7. Free team to focus on core business
Finally, it is important to highlight that by outsourcing your Digital Marketing demands, your team is free to dedicate themselves to the main activities of your business. This is an even more relevant advantage for companies whose operation does not involve any communication service.
This does not mean that the client will not have access or control over the work performed by the agencies. On the contrary, it is essential that the company participate in the decisions and follow the actions that the agency implements , even if the work is carried out externally.
This association is very important so that your goals are really achieved and there are no surprises at the end of the process. This, in fact, is one of the main points that must be taken into account when hiring this type of service.
It is also advisable to assess the reputation of the company in the market, its experience with projects similar to yours, the quality of its service, as well as its line of products and services to avoid numerous contracts.
Now that you know the benefits of hiring a Digital Marketing agency, take the opportunity to get to know our services up close!