The three-year partnership was announced on Monday. It will allow content from much of Rupert Murdoch’s local media empire, including the Australian newspaper, which will appear on Facebook News, a section of the platform that covers the coverage of selected publishers. The terms of the agreement were not disclosed.
The deal adds to a number of new partnerships that News Corp has signed in Australia in recent weeks.
The collaboration allows News Corp’s U.S., UK and Australian publications to appear on Google’s News Showcase platform. But it is also expected to include developing a subscription platform, sharing advertising revenue and investing in audio and video journalism.
Google declined to share the terms of the deal, but News Corp has said it would receive “significant payments.”
But the company had been pushing for new rules in Australia, where the debate had been fierce over a media code that forced Big Tech to pay publishers for news shared on its platforms.
“This digital outcome has been in the process for more than a decade,” he added. “The agreement with Facebook is a milestone in the transformation of trade terms for journalism and will have a material and significant impact on our Australian business.”
– Kerry Flynn contributed to this report.
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