Nothing will surprise you if you spend enough time in the realm of branding. We’ve seen founders choose embarrassing names like Pee Cola, Passmore Gas and Propane, and even i. Beat Blaxx, but none of these names compare to ISIS, a Belgian chocolate company.
What does your brand’s name carry? Everything. In fact, in our world where businesses are purposely built to attract people with their brand names, nothing can destroy your brand’s potential for success like a cringe or embarrassing business name. No normal customers would be happy to purchase a box of chocolate from a company called ISIS.
Your brand name is the heart of your company. If done well, it’ll boost your business, but it can be the death of your business if done incorrectly.
And the easiest you’ll keep your company from dying is to avoid using names that are embarrassing. And here are three quick tests that’ll help you do that.
Is Your Brand’s Name Long or Complicated?
One thing to avoid when naming your company is using tough or complex words. Difficult words aren’t appealing; no one wants to devote time or energy learning to pronounce your company’s name.
Customers prefer short, straightforward, and distinct brand names instead of complex ones since they are easy to pronounce, remember, and search on Google. With lengthy brand names, you risk losing clients to competitors with catchy and engaging brand names.
And, because your brand name determines your brand’s tone and forms your company’s first impression, it’s critical to use short, engaging words that roll off the tongue.
Avoid needlessly lengthy names like ‘Shenyang Prehistoric Powers Hotel Management Limited Company’ or ‘King of Nanning, Guangxi, and His Friends Trading Company Ltd.’
Here’s an interesting fact: China has banned businesses from using long and complicated business names.
Does Your Brand’s Name Have a Political Message
Provoking your clients is a surefire way to fail. Various companies have attempted to demonstrate their good intentions by partnering with a political bloc, but this has only resulted in a divide in their consumer base and several boycotts.
And with the present state of society, where customers are interested in brands that communicate the proper message on culture, social issues, and politics, you must actively direct your company’s actions and ensure they correspond with the interests of your core audience.
Customers cannot separate a company’s founder’s or CEO’s activities from those of the business; therefore, it’s critical to avoid politics or, at the absolute least, be extremely cautious when addressing it; or your company will suffer what Mike Lindell and his company, MyPillow, went through.
Is The Name Aligned with Your Audience
Every business wants to increase its profits, but only brands that are precisely positioned with their target audience will reach this degree of success.
According to a recent Squadhelp poll, customers between the ages of 25 and 34 favor new and creative businesses over traditional ones, while customers between the ages of 45 and 65 are drawn to classic brands.
So, if you want your business to succeed, don’t give it a name that doesn’t connect with and appeal to your target clients.
Examine your target audience and choose the tone that aligns with them. Edgy names like Alienware are ideal for enterprises targeting young people but stick with traditional names if you’re targeting Baby Boomers.
Every business owner must have a thorough understanding of its target market in order to create names that reflect its demands and personality. And, when it comes to finding the ideal brand name, a strong business name generator is the most efficient and trustworthy path to take.
Get Your Brand’s Name Tested
Ensure that your name has been tested extensively on a tiny subset of your target audience before naming your company to see whether it works. Testing your name can help you determine if your clients will like it and if it’ll help your business expand.
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