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iPhone loyalty reaches all-time high as Android dips, survey says

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Galaxy S21 Ultra vs iPhone 12 Pro Max Camera Bright

credit: Robert Triggs / Android Authority

  • IPhone loyalty has reached an all-time high of 92%, according to a survey, but Android is declining.
  • In particular, Samsung defectors were concerned about privacy.
  • LG and Motorola mobile phone users were most eager to change the brand.

If you think Galaxy S21 And other Android phones will give iPhone owners a reason to stop. You are clearly mistaken. SellCell practice According to a survey of 5,000 U.S. mobile phone users in early March, iPhone loyalty (i.e., willingness to buy the same brand again) is at an all-time high of 91.9%, while Android’s credibility is falling.

Samsung users were the most sincere of Android, but loyalty fell from 85.7% in 2019 to 74% this year. It got worse in other brands. About 65.2% Google pixel Buyers tried to stick with the lineup, but only 37.4% of LG owners and 29% of Motorola users tried to stick with their existing products.

relation : Galaxy S21 vs iPhone 12: Battle of Giants

Apple’s Privacy Policy Could have played a big role. About 52.9% of people leaving Samsung planned to get an iPhone, and nearly a third (31.5%) of brand switchers cited better privacy as the main reason for their loyalty shift. People were concerned that their devices were tracking more than they wanted, and they were willing to switch to a brand that promises the greatest protection against prying eyes.

And loyalty to the iPhone wasn’t largely driven by Apple’s walled gardens. Only 21% mentioned the reasons for keeping the ecosystem fixed, and only 10% said the switch would be too cumbersome. The rest either preferred Apple (45%) or had no motivation to change manufacturers. Samsung users weren’t tied to the platform (5%), but 18% cited the hassle of moving from Android to iOS as an explanation.

This is a study conducted only in the United States and has been limited to the top five brands in the United States. Other countries, especially those where Android is dominant, may see different results. But it Iphone 12 It hit a hit and Samsung (along with Android as a whole) is losing in the public awareness fight. Keeping more Android users onboard may require stronger privacy efforts, or at least a change in reputation.

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