“Twitter is in the middle of shaking up its business model,” said Jasmine Engberg, a senior analyst at industry research firm eMarketer. “The world of advertising faces real challenges with new targeting and privacy initiatives, and Twitter is experimenting with new revenue streams to grow its ad business and achieve aggressive revenue targets that are “The next CEO will have to face the challenge of achieving these goals.”
Twitter also continues to face questions (and possible new regulations) about how technology platforms handle issues like hate speech and misinformation. As CEO, Dorsey was discussed on these and other issues on several occasions by members of Congress.
The potential impact of Twitter on world events is not lost on Agrawal, which can now face a higher level of attention and scrutiny. In a note to employees on Monday, Agrawal acknowledged that “the world is watching us right now.”
From software engineer to CEO
“It has long been my choice given how deeply I understand the company and its needs,” Dorsey wrote in an internal note shared on Twitter. “Parag has been behind every critical decision that helped change this company. He is curious, inquiring, rational, creative, demanding, self-aware and humble. He leads with heart and soul.”
The board’s decision to nominate him for the position was unanimous, Dorsey said in the note.
With Twitter’s growing focus on its revenue model, the company could have turned to someone with business experience. Instead, the company has shown that it remains committed to leading engineers – builders who are intimately familiar with its product. In this sense, Agrawal’s rise echoes a familiar Silicon Valley theme.
As if to underline the point, Agrawal appealed to his colleagues, telling them in his first note as CEO: I am one of you. “I walked on your skin,” he wrote. “I’ve seen the ups and downs, the challenges and the obstacles, the victories and the mistakes.”
The appeal to unity comes as many workers in the technology industry have felt more comfortable facing their employers on a number of issues, such as workplace culture, climate advocacy, and corporate policies. Agrawal hinted in his note about the commitment to make Twitter a place where its employees want to stay.
“I want #LoveWhereYouWork,” Agrawal wrote, “and I also love how we work together to make the most impact possible.”
These initiatives arose in large part from the company’s response to widespread criticism of its handling of misinformation, hate speech and violent rhetoric, issues that will now be Agrawal’s responsibility in the eyes of political leaders. and the public.
His response was an engineer’s response and shed some light on how Twitter’s future looks. Agrawal said the company was looking to change more to help users follow topics, “rather than just following people.”
“By following topics, you choose and you can get a diverse set of perspectives related to that topic, rather than just your set of voices that you chose to hear,” he said. “And we believe that a future and more current way of using Twitter will likely expose people to a wider range of perspectives, a broader set of views, and help people not be in a filter bubble.”
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