The new deal includes Amazon, CBS, ESPN / ABC, Fox and NBC. It covers 11 years, including a ten-year agreement starting in 2023 and a bridge agreement in 2022.
“These new media offerings will provide our fans with even greater access to the games they love,” NFL commissioner Roger Goodell said in a statement. “We are proud to grow our partnerships with the most innovative media companies on the market,”
For the first time, the league, the most valuable television product and the largest rating engine, is manufacturing a package of its exclusive digital games.
“The broadcast experiment greatly increased,” Patrick Crakes, a former Fox Sports executive turned media consultant, told CNN Business. “This is the culmination of a 20-year NFL strategy that adds partners in an incremental manner that validates the established traditional networks it works with and incorporates new distribution partners.”
Fans of local markets will still be able to watch their trendy outfits on TV.
CBS will retain its rights to all games of the American Football Conference, which includes teams such as the New England Patriots, Kansas City Chiefs and Baltimore Ravens. All games will air on CBS and air on Paramount +.
CBS is the longest-running television partner in the NFL, with the two working together since 1956.
ESPN / ABC
“Monday Night Football” will be kept on cable, and ESPN will broadcast the game. It should be noted that Disney’s other channel, ABC, was deprived of the right to televise two Super Bowls.
The new deal also allows networks to stream games simultaneously to ESPN +, Disney’s sports-focused streaming service that joins Disney + and Hulu.
Fox will maintain its broadcasts of National Football Conference games, which include teams such as the Green Bay Packers, Dallas Cowboys and New York Giants. Fox has been associated with the NFL since 1994.
NBC will maintain “Sunday Night Football,” the highest-rated program on real-time television.
NBCUniversal’s new streaming service, Peacock, will simultaneously broadcast Sunday’s football games and “deliver an exclusive feed of a select number of NFL games” throughout the offering, according to the NFL.
NBC and the NFL have teamed up for the Sunday night showcase since the league since 2006.
He The League said Thursday that the NFL network “will continue to televise a select program of NFL-exclusive games each year.”
Far from shifting the league to streaming more games, another aspect of the deal stands out: duration.
Jay Rosenstein, a former vice president of programming for CBS Sports, told CNN Business that the length of the deal is interesting because “none of the people who made the deal will likely be available when it ends.
“The level of security for the people who made this deal, those in the NFL and the networks, is incredible,” Rosenstein said. “League and television executives don’t have to worry about the evolving and disruptive market until 2033.”
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