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The NCAA is taking a big step toward allowing athletes to reap benefits from their name, image, or likeness




The Division I Board of Directors will meet Wednesday to review and vote on the recommendation.

In states that have passed NIL-related laws – Alabama, Florida and Georgia, among others – athletes could participate in NIL activities that are “consistent with the law.”

For states without NIL laws, athletes will be free to participate in NIL activities, earning money by signing autographs or membership agreements, but schools and conferences in those states “may choose to adopt their own policies.”

The moves come after the Supreme Court last week unanimously ruled that student-athletes could receive education-related payments. The case could reshape college sports by allowing more money to be allocated to a $ 1 billion industry for athletes.

College sports raise billions of dollars from ticket sales, TV contracts, and merchandise, and student supporters say players are being exploited and banned from earning a living with their talents.

The NCAA had argued that the spending limits in question were necessary to preserve the distinction between amateur and professional sports.