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Toys ‘R’ Us has been sold … again




Global WHP, New York-based brand management company and bought a controlling interest in it was announced Monday Toys “R” Us ‘parent company will now manage Tru Kids’ growth and business. Terms of the deal were not disclosed.

“We are thrilled to be taking the reins of the world’s leading brand toy time is what kind of toys at 16%, and consumer demand is high all the time,” said CEO Hans Shmidman WHP in a press release. And harden, and toy sales do you watch some families do.

Suggestions were not immediately revealed brand. However, selling Shmidman said it was a “natural fit” which can WHP ‘as global digital network platform to help grow Toys “R” Us and Babies “R” Us in the world. “

Tru also bought exhaust Toys “R” Us in 2018 He later opened two new and a physical location in New Jersey, Texas. But it is not for ever, closed in January did he say anything in his company were in the hands against the fortune and they mourned for pandemic.

As they seemed to represent the extension of the two stores to give their reinvention of the brand as being less interactive and less trash to them that sell, as it were, were the firebrands of the playground. Ultimately, the plan is to open about 10 of them in malls.

Toys “R” Us’ site remains operational more than 700 stores outside the United States to open. WHP claims that the brand still generates more than $ 2 billion in global retail sales.

WHP is trying to shields and struggle, in the retail brands, to quicken them. Authentic torches Group; Marquee torches and Revelation they act in the same way where there is more than all that is what is desired, as also the shields of many stores you will find that you are well-known to her by acquisition in the financial pain, in trouble have to change the habit.

Anne Klein’s portfolio retailers and Joseph Abboud WHP, which is already part of the rakes in more than $ 3 billion in annual sales.