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Twitter’s new reply-guy take on ads might earn you a bit of cash for those spicy tweets



Soon you’ll see some ads scattered among the replies to the tweet.

We are used to advertising as a part of our daily life. not overly invasive Trying to install garbage on our phone, so far, mostly no problems. Twitter also throws ads at you, but you’ll usually see ads while scrolling down your Twitter feed, which is integrated with other tweets from people you follow. The company is currently considering adding ads to the Tweet conversation, but with some twists that at least the creators of the original tweets might like it.

Twitter has begun testing a new ad format that will appear in the replies section of tweets. If you’re participating in this test, which is currently ongoing on both Android and iOS, you may see ads when opening a specific Tweet conversation, especially below the first, third, or eighth replies to a specific Tweet. These ads will look slightly different from what’s in your feed. It looks like a regular tweet, but ads in replies are immediately visible.

“You’ll see more ads” doesn’t always sound bad, but in this case, this new ad format could potentially represent an unusual monetization opportunity for tweeters. In response to another tweet, Twitter’s revenue product lead Bruce Falck hinted that users could choose to show ads in their tweets, potentially cutting them off. revenue. If you have a lot of followers or tend to post tweets that go viral, you can potentially earn some cash based on your tweet traffic.

Again, this feature is currently being tested and Twitter will try different layouts and formats, so if you get it at some point, it may not look like it did in the announcement tweets. What we do know is that this new ad format is being tested on both iOS and Android, and someday we’ll see a web version as well.

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