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Xiaomi has Samsung in its sights after overtaking Apple in smartphone sales

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Chinese company took 17% of global smartphone shipments for the second quarter of 2021, behind Samsung’s 19%, Canalys said in a report released Thursday. Compared to the same period in 2020, Xiaomi shipments jumped more than 80%.

Apple ranked third, with shipments accounting for 14% of the world total. They were followed by Chinese smartphone manufacturers Oppo and Vivo, with 10% each.

The Canalys report measures the number of phones sold by manufacturers to distributors.

This is the first time Xiaomi gets second place in the Canalys report. During the first quarter of 2021 and throughout 2020, Samsung (SSNLF) i apple (AAPL) they were the top two smartphone brands in the world. In 2019, Samsung i Huawei topped the list.
Becoming the world’s No. 2 provider is an “important milestone in Xiaomi’s history,” said Lei Jun, founder and CEO of Xiaomi. a letter to employees Friday.

“Despite the current celebrations, I want to make sure we can maintain our second place consistently and firmly in the future,” he said.

Shares of Xiaomi rose about 5% in Hong Kong on Friday.

Xiaomi’s global expansion and retail strategy (wants its online and mortar locations to work more together) boosted its growth in shipments in the second quarter, the company said in a statement. Friday.

Canalys head of research Ben Stanton also said in the report that Xiaomi is “rapidly growing its overseas business”.

During the second quarter, Xiaomi’s shipments increased more than 300% in Latin America, 150% in Africa and 50% in Western Europe, according to Canalys.

The Chinese smartphone maker is still largely consumer-oriented with budgets, Stanton said. Compared to Samsung and Apple, Xiaomi’s average selling price is about 40% and 75% cheaper respectively, he added.

“All vendors are struggling hard to secure the supply of components amid global shortages, but Xiaomi has already set its sights on the next award: displacing Samsung to become the world’s largest supplier,” he said Stanton.

The company also gained a big boost from a improving global economy, Canalys added. The deployment of vaccines has brought some countries closer to normal and people are spending more money again. In the second quarter of 2021, global smartphone shipments increased 12%, the research firm said.

Stanton hoped that one of Xiaomi’s top priorities this year would be to sell more of its high-end devices, such as the Mi 11 Ultra.

“But it will be a tough battle,” he said, as rivals like Oppo and Vivo share the same goal.

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