The world has changed, and so have the ways in which businesses must prove their legitimacy to customers. The most common way to authenticate a business is through the use of SSL certificates. A trusted third party issues these certificates, and they help users know they’re interacting with a real business and not a scam or phishing site. However, there are other types of certificates out there that provide even more security for your website visitors.
Though these types of certificates are often referred to as “EV” (extended validation) or “OV” (organization validated), they’re also known as “green bar” certs because of the green bar that appears in your browser’s address bar when you visit websites that have them installed on their server.
What Are Extended Validation Certificates?
Extended validation certificates are the most highly regarded SSL certificate available. These certificates are generally used to secure e-commerce sites and high-value transactions.
In addition to the standard security features of SSL, extended validation buy certificates include a thorough vetting process that verifies the identity of the certificate applicant and their business. This ensures that all parties involved in the transaction are who they say they are.
Why You Should Care About Extended Validation Certificates
As mentioned above, these certificates are used for high-value transactions, so if your site sells products or services that have a monetary value greater than $1,000 USD, then you may want to consider getting an extended validation certificate for your site. However, there are some other reasons why you should care about extended validation certificates:
- They increase trust in your business or organization as a whole by reducing credit card fraud and identity theft
- They increase customer satisfaction by ensuring that customers know who they’re dealing with when making purchases on your site
- They make it easier for customers to find your website or app when looking for specific products or services because they appear at the top of search engine results pages (SERPs).
Benefits of EV Certificates
EV certificates are the highest level of SSL certificates, meaning that they are the most trusted and secure. They are issued only through a rigorous process that requires verification of your organization’s identity by a reputable third-party vetting authority. This means that when you use an EV certificate, you can be confident that you’re communicating with the correct website or organization.
EV certificates are designed to protect against phishing attacks and other forms of identity theft by verifying the authenticity of the site being visited by requiring that all information matches up exactly with what is on file with the issuer.
For example, if someone attempted to imitate your bank’s website in order to steal your login credentials and personal information, they would not be able to get into your account because your bank’s vetting authority would not issue their certificate.
In addition, if someone tried to create a fake version of your credit card company’s website in order to collect sensitive customer data like credit card numbers or billing address info, they wouldn’t be able to do so because their certificate wouldn’t have been issued by Visa or MasterCard.
Importance of EV Certificate
The main reason to get an EV certificate is so customers can see how much you care about security and trustworthiness. In today’s world, this kind of service is important because many people are concerned about their personal data being compromised on the internet.
Having a site with an EV certificate establishes yourself as a company that cares about its customers’ privacy and safety—and that’s exactly what businesses want these days!