How To Implement SEO In Your Crypto Marketing Strategy?

The cryptocurrency industry is growing at an exponential rate. With this growth comes increased competition for the best crypto companies and products. 

One of the main ways you can stand out from your competition is by implementing SEO for crypto in the marketing strategy. This practice can drive a prominent number of visitors to the website and ultimately adds to the revenue by enabling the website to grow among SERP(s).

In this article, we’ll discuss what SEO means for crypto marketers, how it affects their business, and How to implement SEO in your crypto marketing strategy!

6 Ways to Incorporate SEO in Crypto Marketing Strategy

  1. Perform A Searchability Audit.

The searchability audit is a critical step in implementing SEO in your crypto marketing strategy. It can help you determine where your company needs to improve its SEO efforts, as well as where it should focus more on keywords and content.

For example, if your target audience is looking for decentralized exchanges (DEXs), then some of the queries that would be relevant include: “decentralized exchange” and “decentralized cryptocurrency exchange.” 

This means that if you want to rank higher in Google search results for these terms – then there will be less competition which means more visibility for your brand name or website address on those pages.

  1. Identify Your Most Important Pages.

The second important step to implementing SEO in your crypto marketing strategy is identifying the pages that get the most traffic or crypto users.

Once you have identified these pages, such as many crypto professionals develop a crypto newsletter and drive a great number of visitors to these pages, then identify their bounce rate, exit rate, and errors. 

While picking up and analyzing the errors, make sure you are also negotiating the need for updated content.

By doing this, you can see if there are any issues with these pages that need addressing before any work on the site can begin (if they are high error rates, then they will not be good candidates for optimization). 

Additionally, if a specific page has a conversion rate of less than 1% then it might be better to leave them alone until other metrics improve further.

  1. Research Your Top-Performing Content.

It’s important to find the keywords that your audience searches for and then create content that’s optimized for those searches. 

This will help you rank higher in search engine results pages (SERPs). It also helps if you have some strong backlinks pointing to your website, which will help other websites see how valuable the content on yours is.

Here’s how it works: say you write about cryptocurrencies, and there’s a certain keyword phrase that is driving lots of traffic to your site. You can use tools to find out which keywords are working best for you — and then create more content optimized around those searches.

  1. Pinpoint Your Keyword Gap.

You will want to understand the keywords your competitors are using and how they optimize their sites for those keywords. This will help you find gaps in your competitive landscape that can be filled with new content and SEO tactics.

To do this, you should use tools to find out which keywords are being targeted by your competitors. You can then analyze different kws (keyword variations) and determine which ones might currently be searched for in order to see what kind of volume is there on each one.

  1. Audit User Experience, Mobile Friendliness, and Accessibility.

  • Ensure your website is mobile-friendly. 

Your crypto marketing strategy will be judged by how well it works with mobile devices. Make sure you have a responsive design on your site so that it looks good in any size of the browser window or screen resolution. 

  • Ensure your website is accessible to all users. 

While this may seem like an obvious requirement for any website—and indeed it should be!

There are still many ways in which websites can fall short of meeting this standard: some content might not be fully available when viewed using assistive technologies such as screen readers; other pages might not have adequate alt text descriptions provided by search engines.

  1. Optimize for Voice & Image Search, Structured Data, and Schema Markup.

To optimize your crypto marketing strategy, you must know the different search engine types and their use cases.

Voice Search: Voice search is on the rise and has been for some time now. This means that people use their voice assistants (i.e., Siri) to find information about products and services online when they need it most — for example, while in traffic or waiting for a meeting at work. 

Image Search: The rise of image search makes sense when you consider that over half of all clicks go directly from Google Images! This means that if something catches your eye in an image, chances are Google will also show it to users as part of their SERPs (search engine results page). 

Structured Data: Structured Data helps webmasters understand what kind of content is being produced on websites by providing additional information about URLs such as date created/modified, title, description, etc… 

Schema Markup: Schema Markup helps search engines understand what type(s) of things are being shared on social media platforms like Facebook or Twitter so they can better interpret those posts when someone performs a query related specifically to those platforms’ terms such as “cryptocurrency.”


We hope that this article has given you a better understanding of the importance of SEO in crypto marketing. We’ve gone over what it means to perform an audit, identify your most important pages, research the top-performing content on those pages, pinpoint keyword gaps, and then optimize your site for voice & image search – all while optimizing it for structured data and schema markup as well. With these steps in mind, you can be sure that your crypto marketing strategy will provide results when it comes to generating new leads and conversions from customers interested in cryptocurrencies.


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