WWE and PGA Tour join the Comcast NBCUniversal SportsTech Accelerator as advisors to its upcoming class of rising startups


Comcast NBCUniversal announced today that WWE and PGA TOUR have joined Boomtown-backed Comcast NBCUniversal SportsTech Accelerator as advisors when it launches its second startup group in February 2022.

In just its second year of existence, SportsTech has created a separate group of experts to advise accelerator participants, including business leaders from NBC Sports, Sky Sports, GOLF, NBC Sports Next and Comcast Spectacor, as well as NASCAR and three US Olympic sports organizations: USA … Ski and Snowboard, Swimming in the USA and Cycling in the USA. With the addition of WWE and PGA TOUR, SportsTech has become a leading growth accelerator for sports technology startups in media and entertainment; fan / player participation; performance of an athlete / player; the success of the team and coach; innovation in venues and events; fantasy sports and betting; cybersport; and sports business.

“We are thrilled to welcome PGA TOUR and WWE, two world-renowned sports and entertainment brands, to our partnering consortium, Comcast NBCUniversal SportsTech, to engage with these entrepreneurs seeking to change the way consumers view sports,” said Jenna Kurat. vice president. , Startup Partnership at Comcast and Comcast Head of NBCUniversal SportsTech. “This shared commitment to developing the next generation of sports technology builds on NBC Sports’s longstanding and trusted partnership with both organizations, from partnering with PGA TOUR to provide unparalleled live coverage of tournaments to Peacock, the exclusive home of the WWE fan network. across the country. ”

Startups selected to participate in the SportsTech Accelerator will have valuable access to WWE and PGA TOUR business leaders beyond those currently participating in the program. SportsTech consultants have helped founders forge deep relationships with the industry that can lead to measurable results for their businesses. During its first demo day in May of this year, First Class closed 16 business deals with Comcast and its accelerator partners – and that number has since grown to more than 29 pilots to date.

“Technology and innovation are incredibly important to PGA TOUR,” said Lance Stover, senior vice president of PGA TOUR, New Ventures. “Think about showing more than 140 players competing on 18 holes and hundreds of acres. Using the latest technologies like those discovered with Comcast’s NBCUniversal SportsTech Accelerator, we strive to provide an unparalleled fan-focused experience, whether you’re attending a tournament or watching on your favorite screen. ”

“WWE is always introducing new technologies to enable us to provide our fans with the most engaging content across multiple platforms,” said Rajan Mehta, executive vice president, chief product and technology officer for WWE. “Change is in our company’s DNA, and given the categories of SportsTech innovation, from fan engagement to innovation in venues and events, we are thrilled to bring these disruptive entrepreneurs to WWE and find ways to improve our fan experience and reach a new generation of consumers.”

The startups selected for the next Comcast NBCUniversal SportsTech Accelerator class will be announced on February 22, 2022. If you are interested in joining the accelerator as a partner, visit comcastsportstech.com/partners


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