WWE and Blockchain Creative Labs, a new business and non-fungible token (NFT) creative studio created by FOX Entertainment and Bento Box Entertainment, today announced an exclusive multi-year agreement to launch the NFT marketplace for WWE licensed digital tokens and collectibles. The partnership marks the first ever Blockchain Creative Labs alliance with external ownership outside of FOX.
In collaboration with Blockchain Creative Labs, WWE will create authentic NFTs that celebrate the company’s entire catalog of digital assets, including its most iconic moments, past and present WWE superstars, and major events such as WrestleMania and SummerSlam. Based on organic products Eluvio blockchain technology, the marketplace will serve as a hub for consumers to buy, trade, sell and store digital tokens that will authenticate through the Eluvio blockchain and interact with Ethereum and other blockchains. Marketplace name and launch date will be announced in the coming weeks.
“Blockchain Creative Labs has quickly become a leader in this space with an incredible executive team that truly understands the NFT arena and its enormous potential,” said Scott Zangellini, WWE’s senior vice president of revenue strategy and development. “This new partnership allows us to deepen our relationship with FOX as we continue to explore new and creative ways to attract our passionate fans.”
“Blockchain Creative Labs is pleased to partner with WWE to launch its official NFT ecosystem. We know the passionate WWE fan community will love owning authentic digital goods in the organization’s creative universe – from stars past and present to classic, culture-defining moments, ”said Scott Greenberg, CEO of Blockchain Creative Labs and co-founder / CEO of Bento. Entertainment box. “Our NFT studio is designed to enable fans to own NFTs and tokens that bring utility and social impact directly from the creators and brands they are passionate about, including animation, sports, shows and films, music, books, art, pop culture and everything else. another Web3-based media resource you can imagine. “
To participate in the WWE NFT marketplace, fans are creating a secure and easy-to-use WWE digital wallet through Eluvio that acts as a vault and allows consumers to purchase collectibles using traditional currency or cryptocurrency.
Today’s announcement represents the second partnership between WWE and FOX. In October 2019, FOX Sports began airing Friday Night SmackDown, which airs 52 weeks of the year live at prime time from 8:00 pm to 10:00 am ET and will play an important role in driving the market WWE fans.
Earlier this year, FOX Entertainment and Bento Box Entertainment entered the NFT business with the creation of Blockchain Creative Labs and a $ 100 million creation fund to identify growth opportunities in this space. In addition to the WWE NFT Marketplace, Blockchain Creative Labs recently launched “The MaskVerse” for FOX’s “Masked Singer” and will also launch a dedicated digital venue for the upcoming Emmy-award-winning animated comedy creator Dan Harmon’s KRAPOPOLIS. the animated series will be curated entirely on the blockchain.