WWE to host Instagram Live shopping experience ahead of SummerSlam Superstore opening Thursday


WWE will host SummerSlam Superstore online shopping on Instagram at WWE’s main Instagram this Thursday, Aug 19 at 10:30 am PT, as first reported by Adweek… Instagram Live will take place shortly before the doors open at SummerSlam Supermarket at 11:00 PT in Las Vegas. Live Shopping opens up the ability to tag and share products on Instagram Lives, allowing customers to shop in real time as they are inspired by the brand’s or creator’s live video content, opening up a new shopping channel for the business.

The livestream will be hosted by WWE Reporter Sarah Schreiber and will highlight select WWE Shop and SummerSlam products that can be purchased directly through the Livestream by clicking pinned products or by clicking on the shopping bag (next to the comment bar). on the screen. This marks the first time WWE has used Instagram Live’s shopping feature after other major sporting events such as the Super Bowl.

Products that will be showcased during WWE’s online shopping on Instagram include:

Taking place at the Boulevard Ballroom MGM Grand in Las Vegas, SummerSlam Supermarket Showcasing the largest selection of SummerSlam and WWE merchandise anywhere, including exclusive items, an expanded assortment of championship replicas, unique memorabilia and your favorite Superstar merchandise.

Supermarket Opening Hours (All Pacific Time):

  • Thursday: 11.00 – 20.00

  • Friday: 10.00 – midnight

  • Saturday: 9.00 – 17.00

  • Sunday 9.00 – 13.00


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