A social media coordinator can be a great for your small business’s marketing team. A social media marketing professional in your company can make your company’s operations to improve in a variety of ways, and is much more than the recruitment and on-boarding costs.
An experienced professional Managing Social Media
While it’s good to have an employee already helping out with social media activities however, it’s better to hire an expert in social media to handle these tasks. Instead of posting on random times, the expert will develop a plan to ensure your company gets maximum benefit from your social media post scheduling.
If you or your fellow employees do not have any previous knowledge of marketing via social media and you’re putting into these channels might be wasted. When you employ a professional to manage your social media you’ll have confidence in the time and effort that are being devoted to this particular area.
During the interview In the interview, ask them to write an example social media plan to know what their plans are for your company. As a seasoned social media marketing professional is required to know when to post on every platform and what kind of content that is most effective. This will allow you to determine whether applicants know the basics of your company and the ways that social media could boost sales and improve customer service to name several objectives.
While it’s good to have an employee already helping out with social media management activities, however, it’s better to hire an expert in social media to handle these tasks. Instead of posting on random times, the expert will develop a plan to ensure your company gets maximum benefit from your social media post scheduling.
You can focus your attention on other initiatives
For those of you who are on the social networks on their agenda list, it’s an immense relief to hand the responsibility to another person. Perhaps you’ve been working to increase your social media presence, but due to this some other aspects of your business were left to the side. When you hire the social media manager you’ll be able to focus on other projects and leave the social media duties to the new employee.
Consistent Social Content
There’s nothing more frustrating than searching for a business on social media and then finding that their profile hasn’t been recently updated. Social media managers is going to make it the primary goal to consistently post on every platform. They’ll also know which type of content is best seen on each platform – instead of simply posting the same content on every account your company has.
Regularly posting will help grow your social media following. If you’re having difficulty getting new followers to join your network and posting on a consistent regularly could be the shift you’re required to implement. For example, Google+ users who regularly posted but then reduced their frequency had their followers drop as high as 50 percent. This is why it’s crucial to be consistent in your social media posts!
Through posting regular social content in addition, you’ll have another method to bring visitors to your website. Your new manager will be able to accomplish this through posting blog posts, exclusive deals or other links that bring people back to your site. Consider it this way posting these posts on social media is another method of convincing potential customers to visit the offerings of your business.
Someone who can respond to social messages
It isn’t easy to answer customers’ messages on social media, as well as other platforms such as the customer relations management (CRM) applications including email, voicemail and email among others. Social media managers is responsible for managing social media communications, so you don’t have to worry about ignoring customers or taking for too long to reply.
A lot of business owners don’t know that social media doesn’t just serve to promote products or services it’s also an effective tools for customer service as well. Although you may not be aware of it that customers expect your company to provide excellent customer support through channels such as Facebook, but only 23 percent of them actually provide the service. The same goes for Twitter and Twitter – 70% of customer complaints go unanswered by companies.
If you do not respond to comments on social media, you could be able to lose them as a client. According to Forbes, 66 percent of consumers have stopped conducting business with a business after experiencing poor customer service via social media. In the absence of social media in your customer service strategies could result in a decrease in customer retention and reduce the chances you’ll gain new customers via this channel.
This is the reason your social media coordinator should engage with customers on a regular basis via social media. You’ll notice a rise in customer satisfaction. Utilizing social media to provide customer service will enable you to swiftly respond to your customers’ needs, and can be a great PR opportunity.
Consider this: if customers see that your business is committed to prompt response to questions and concerns of customers via Facebook, you’ll be able to see that you care about every customer. They’ll also notice that you’re not just using social media to market your services or products – you’ll also use it to build relationships.
Increase Brand Engagement
If you’re not making use of social media to its fullest potential for branding, the services of a social media manager can prove beneficial. Employ a social media manager who is innovative and brings new thoughts to table. They’ll ensure that the brand of your company is effectively represented on every Social media site.
This could include sharing testimonials from customers as well as promoting culture at work or simply enhancing the image of your business. Consider – what do you intend to portray your company via social media? What are you hoping potential clients to be able to view when they browse your pages?
It is crucial to ensure that they have a clear understanding into the activities of your company and how it can stand out from competitors. Your social media pages can be the ideal place to enhance your brand’s presence and ensure that this is the project the brand new manager of social media is focused on.
The New Avenue to bring in new customers
The person in charge of your social media knows how to share your company’s most recent promotions on social media via both organic and paid efforts. Social media is a great way to meet new customers, as well as now having a person who is focused on this endeavor.
As we’ve mentioned that social media is an effective method to improve customer service and brand. But , ultimately, you must always strive to gain new customers by utilizing all of your marketing strategies.
How your social media administrator performs this task will depend on the kind of company that you manage. If, for instance, you operate an eatery the social media manager must focus on promoting photos of the restaurant’s food and the ambiance. A business operating in the field of service is a good idea to share reviews from customers.
Naturally, like every marketing concept your social media manager must test different strategies to determine what is effective. That means they must be outfitted with the appropriate analytical tools to be able to see the amount of leads you generate.
Recruit New Employees
Your social media manager should collaborate with human resources and begin posting job openings through social media. Of of course, LinkedIn is the primary platform to post this information however, you could also post links to job ads on other platforms. Post links to job openings on Twitter and use hashtags to attract job seekers. Don’t forget about the most popular social network, with the highest amount of frequent people: Facebook. The social media administrator will be able to use this platform to find the groups that your candidates frequent.
If you allow your manager use social media in this manner there will be a second location to advertise open positions and HR will appreciate the additional assistance!
Convinced?
Employing a social media manager will ensure long-term success for your business, which is growing. A professional in this field can do more than ensure a constant social media presence. It will enhance the customer experience, provide a flawless branding as well as increase sales, and lots more.
Even though you may be nervous to add another employee to your team however, it is very likely that you will get positive results from the new position.