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How to Analyze User Behavior on your Website?

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There are many online services for analyzing user behavior. Thanks to it, you can track anonymous session records, analyze scrolls and clicks, and view page heatmaps.

User Session Recordings is a feature that allows website owners and web marketers to observe the behavior of site visitors almost live. You can see how they navigate the page, what they do, and notice every important step. From a technical point of view, session recordings reflect cursor movements, scrolling, mouse or screen clicks made during a session. It’s like looking at your site through the eyes of potential customers to evaluate its ease of use and quality. Session analytics can help you improve user experience, push site visitors to complete a targeted action, and drive conversions. Best of all, Session Recordings collects data from all versions of the site, both mobile and desktop.

How is it useful?

Information about user behavior helps optimize the site: find out about broken JavaScript and fix it, see the confusing button and replace it with a more obvious one, find and fix the node on the page that causes users to leave the site.

If your mobile or desktop performance is deteriorating but you can’t figure out why, Session Recording is the solution for you. Find out what is behind the numbers that represent user activity on your site and clearly identify problem areas. Session recordings provide the most realistic picture of how users interact with your site.

Replaying user sessions recording helps to detect pitfalls on the visitor’s path, invisible at first sight. Many users leave the site due to inconvenient content layout, poor page layout, confusing navigation, and a number of other problems. By seeing how they do it, you will know what steps to take.

Every detail on your web page should have a clear purpose. With Session Recordings, you can identify items that are not working properly or are confusing users. In addition, advanced session segmentation and replay allows you to see which users skip a particular element and what they do next.

Who needs it?

Web designers and developers, online store owners, bloggers and specialists with personal websites, landing page creators, media editors. In general, everyone who needs to understand where and how users actively interact with content – and where they fall off.

First of all, user session recordings help to provide a good site experience by using a visitor tracking website. You will be able to see any delays, eliminate them effectively and regularly monitor the real behavior of people. In addition, session recordings allow you to look at the data collected by heat maps and scroll maps from a different angle.

Key-metrics example

Scroll depth – the scroll depth, that is, how many percent of the page users usually view. The higher the better.

Engagement – how much time users spend on an open tab, interacting with content vs how much time they are distracted by something else. The higher the active, the better.

Dead clicks – the percentage of sessions in which users made “dead clicks”: they clicked where there are no interactive elements, or they are, but do not work. Less is better.

Rage clicks is the percentage of sessions in which users furiously and quickly click many times in a row in the same place – usually because something is not working. The lower the better.

Excessive scrolling – The percentage of sessions in which users scrolled the page too quickly – due to poor content quality or UX. The lower the better.

Quick backs is the percentage of sessions in which the user clicked on a link and returned to the original page too quickly. Less is better.

JavaScript errors – number of sessions with JS errors. The lower the better.

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