Individuals and corporations alike have turned to social media as a strategic communication tool. However, social media marketing is not a simple game; to engage your audience and create brand visibility, you must do more than just post.
For insurance agents, for example, social media allows them to communicate with clients directly and create customer connections regardless of their physical location.
So, how can you use a social media scheduler for advertising your business on social media appropriately?
You must improve your social media marketing efforts by implementing well-thought-out methods to improve interaction, and exposure and, ultimately, convert your followers into paying clients. Is it worthwhile to devote so much time and effort to social media marketing? Yes, it certainly is!
Businesses jumped on board, and social media has since transformed how we promote. With a well-defined social media strategy, the rewards are limitless.
A few benefits of a killer social media strategy:
- Raised brand awareness
- Grow an enormous audience
- Unite with your audience better
- Increased website traffic
- Develop more leads
Without question, social media should be an essential part of your entire marketing strategy. Take a peek at some of these mind-blowing social media stats:
- Every month, Facebook has 2.2 billion active users.
- Pinterest is a prominent site with 150 million monthly users.
- Instagram is the second most popular social media platform after Facebook.
It’s a big pond to fish in if you’re looking for your target market. A marketing plan that does not include social media marketing will be incomplete. Take a look at these social media statistics that demonstrate the value of social selling.
- 92% of marketers feel that social media is integral to their overall marketing plan.
- More than 85% of marketers have seen a boost in their company’s visibility and exposure due to social media.
- According to 78 percent of marketers, social media has boosted visitors.
These facts demonstrate that adopting social media for marketing has enormous potential for business growth. Follow these five steps to creating a social media plan for your business to generate meaningful interactions via social platforms:
1) Determine the best social media channel for your target demographic.
Users between the ages of 35 and 65 are known to frequent Facebook. So for many, this platform is already in use by a significant section of your client base, and it is an excellent place to start for your social media activities.
On the other hand, Twitter may reach an influential millennial audience by releasing short, succinct updates—an excellent alternative for agents who want to publish more concise, more regular updates.
Agents may use LinkedIn to build a professional identity and share industry knowledge with decision-makers, potential customers, and colleagues.
2) Establish a social media presence.
On social media, there is no shortcut to success. Building a significant group of loyal followers takes time. Sending emails with integrated links encourages consumers and prospects to follow your social media page and share material through your social networks.
- Email signatures include a social media URL with a call to action, such as “Follow Me on Facebook!”
- Incorporate social media channels with contact information on printed and electronic marketing materials.
3) Disseminate fascinating and educational stuff.
Whether it’s brief article snippets or engaging, professional movies, the material you offer on social media should add value to your customers.
Customers will enjoy exciting and instructive material, such as helpful seasonal reminders and safety recommendations and pertinent insights on insurance-related issues like house maintenance or auto care.
Customers are more likely to follow and interact when they profit from the information they get on social media.
4) Get Your Timing Right
Sharing the appropriate content at the right time is the key to a successful social media post. No matter how effective your marketing effort is, timing is essential. You cannot obtain the intended outcomes if you don’t publish your content at the right times.
Managing various social media sites may be quite difficult for a marketer. You could schedule posts for your social media channels to make this process easier. Even if you’re not accessible, the Instagram post scheduler will ensure that your material is posted at the optimal moment for your target audience.
RecurPost can help you out in this situation. It provides deep insights into various social media activities and assists you in determining the optimum time to post. You can also schedule posts on numerous social media networks directly from the RecurPost dashboard. Finally, the tool helps you understand how well your postings are performing so you can make improvements.
5) Make use of internet resources.
More accessible and frequently free tools are now dedicated to creating a solid social media presence than ever before. You may also find a plethora of extra information and step-by-step instructions online, from blogs and video tutorials to FAQs and user support for each platform.
Pro Tip:
1) Use Social Media Marketing Tools.
Have you ever wondered how to keep up with your audience’s social media feeds? Most marketers utilize social media marketing tools regularly to establish their area on social media.
Many social media marketing solutions can assist you with significant marketing functions such as posting schedules, assessing performance, capturing lead chances, communicating with customers, and more.
RecurPost is a popular social media marketing application that helps business owners organize their social media posting calendar across several platforms.
Now you may easily handle numerous social media marketing disciplines. Moreover, you can do everything under one roof: scheduling or curating content, managing campaigns, accommodating last-minute adjustments, and making marketing a breeze.
2) Decide on a publishing cadence that works for you.
When it comes to communicating on social media, consistency is crucial. Therefore, it’s critical to figure out when your clients are most active on social media networks, as well as how much time they can devote to social media marketing.
You should also evaluate consumer involvement with your articles regarding likes, comments, and shares and focus on publishing fascinating information to your followers. Finally, maintain consistency by posting regularly once a posting cadence has been set. Setting a reminder or schedule articles ahead of time may be beneficial for some.
Final Thoughts
Almost every company has used social media platforms’ large user base and resources to achieve its objectives. However, as your competitors make a run for it, missing out on this fantastic medium might cost you a lot of money. Therefore, it’s time to re-energize your social media marketing efforts to help your company develop and achieve greater outcomes.
The abovementioned tactics have shown to be the most successful and effective in increasing social selling and improving branding. So get started with them to make your brand’s products and services more visible and engaging to relevant potential consumers.