Brand names are one of the most important elements of successful brand identity, helping businesses create and maintain a proper presence in the minds of clients and customers, and other potential audiences. If you want your business to create a positive reputation amongst the clients; you need to be careful with the brand naming project.
The brand name is one of the first elements of your company that your customers will notice. If you don’t choose a high-quality brand name, you might end up discouraging them from engaging with your brand and trying the products and services. Whether you’re planning for a fresh start for your existing brand or want to build your brand presence from the scratch, you need to ensure you’re choosing a brand name that is capable of communicating with the customers properly. Not to mention, the brand name also needs to be memorable. Here are the essential characteristics you need to remember about brand names.
Distinctive
To stand apart from the competitors and become memorable, you need to ensure that you’re choosing a distinctive brand name. When you go through multiple brand name ideas to choose distinctive names, you will save your potential customers from any confusion.
However, even though the process is easy, you still need to be careful while creating a distinctive brand name for your company. Instead of spending a significant amount of money on differentiating your brand from the competitors, you need to ensure your brand name is distinctive so that you can capture the attention of potential customers without any issues.
You also need to consider whether the brand name you’re choosing is capable of standing apart as per the geographic perspective. This is why you need to conduct a thorough search.
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Authentic
Authenticity is one of the most important characteristics of a great brand name. Consumers always prioritize businesses that authentically and properly represent the mission, goals, and core values. If you choose a brand name that is not capable of showcasing what your brand stands for, you might end up affecting the online reputation of the company. As per Medium, online reputation is extremely essential for your company. This is the primary reason why the brand name needs to be relevant. While choosing brand names, make sure you ask yourself these questions:
- What is the core value of the company?
- What are the offerings?
- What is the goal of the company?
- What makes your company different from others?
When you understand the answers to these questions, you will face no challenges in the brand naming process.
Memorable
This is another important characteristic of the brand name you need to consider. The brand name will prove ineffective if your potential customers fail to remember it. This is why it’s extremely important to choose a brand name that is not only easy to pronounce but also simple and evocative. It doesn’t matter what name you choose for your brand, make sure it can be spelled as well as searched on the internet easily.
You can also go with alliteration that will help your brand name stay on the minds of the customers for a long time. If you look at some of the largest companies in the world such as Coca-Cola and Best Buy, you will notice that these businesses use alliteration brand names to their advantage. It doesn’t matter where the brand advocates or prospective customers stand on the buyer’s journey; you need to ensure you’re choosing brand names that are capable of resonating with the potential customers. Alliteration will undoubtedly help your brand name stay active in the customer’s mind. This is another great way to make the brand name more memorable.
Enduring
Creating the perfect brand name takes both effort and time. Therefore, it’s extremely important to pick a brand name that will stand the test of time as your company evolves. You might think that choosing a trendy business name is great, but unless you want to rebrand your company again in a short period, you should avoid choosing trendy names as they will disappear soon. To ensure that you’re choosing the best and most enduring brand name for your company, consider asking yourself these questions:
- Is the brand name flexible enough to support the new marketing strategies of the company?
- Will the brand name still seem relevant if the focus of your business changes or expands?
If you choose brand names that are too trendy, you might end up discouraging the audiences from engaging with your company. This is a great reason why business owners should avoid choosing brand names that are either too product-specific or location-specific. The brand name you choose will showcase the integrity and professionalism of your company.
Defensible
This is another important characteristic you need to keep in mind while choosing a strong brand name for your business. The brand name you’re planning to choose not only needs to be defensible but also available from the legal perspective of your company. In short, you need to ensure that you’re capable of taking full legal rights of the brand name within your specific industry. You will notice businesses with the same brand names, but they don’t belong to the same business industry. Even though this is fine, make sure you stay protected from copyrights or lawsuits.
You can also consult the United States Patent and Trademark Office so that you can conduct a thorough search on the trademark. This way you will be able to choose a brand name that is not only defensible but also unused by other companies. You also need to hire a lawyer who specializes in trademark law. They will undoubtedly help you go through the extensive legal process while copyrighting your brand name.
Conclusion
These are the important characteristics you need to remember about the brand names. Remember that brand names are one of the most important elements if you want your business to achieve success. Make sure you follow these important characteristics while naming your brand. If you’re finding the perfect brand name, don’t forget to contact us.