Tinder, Hinge and other dating apps to give perks to more vaccinated users


The platforms will give British users the option to show their vaccination status, they announced Monday, after partnering with the UK government to encourage younger people to apply for a coronavirus shot.

They cited a survey by the British firm YouGov which showed that almost two-thirds of adults preferred to go out with a vaccinated person or would rule out going out with someone who is not vaccinated.

On Tinder, users will be able to add a pro-vaccination sticker to their profile and receive a free “Super Like” to do so. Hinge will offer users a free “Rose” to grant possible matches, while Bumble will offer discounts to customers who don’t pay in premium features.

OkCupid, Match, Plenty of Fish and Badoo are also involved in the initiative.

An example of the stickers that users can display.

UK vaccine minister Nadhim Zahawi said he was “delighted” to unveil the government’s partnership, while Alexandre Lubot, CEO of Match Group, owner of most of the participating platforms, said: “An important part of getting back to normal is helping people feel safe while connecting in person.”

“A unified push towards more vaccinations will allow people to reconnect in person and connect in a meaningful way,” Lubot said.

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Dating apps have seen businesses thrive since the pandemic began, with people trapped at home flocking to services to meet new people.

Tinder’s revenue rose 18% to $ 1.4 billion last year, with the popular dating app driving Match Group’s global business. Bumble, a rival dating app, has seen its stock price double since it went public in February.
In March, Tinder did 1,000 tests of Covid-19 to users as part of a promotion, while last year Hinge partnered with Chipotle and Uber Eats to create a new menu to encourage eating during dates with social distances.

“Dating apps and services are the starting point for about a third of new relationships,” George Kidd, chief executive of the UK Online Dating Association, said in a statement. “When it wasn’t possible to meet in person, services were an important way to meet other people online, hoping to meet later when it can be done safely.”

Around ten million people in the UK have used dating apps, according to the group.

“For us, every step to get back to the people we meet, make new friends, start new relationships is a step forward for everyone,” Kidd said.



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