Since the 1990s, pay-per-click (also known as PPC) has been an essential part of digital marketing and advertising. It is growing more popular each year, with AdWords by Google being one of the most recognized campaigns in recent years. The search ad spending is expected to reach $137 billion in 2022.
Depending on how you utilize the tools at your disposal, PPC companies can complement other aspects of your digital marketing plan to help you meet daily goals and long-term objectives.
With a finely tuned PPC strategy, you can reach and speak to a particular audience that you target with specific messaging and content. PPC is one of the most valuable digital marketing strategies to reach your audience and attract new customers.
Why is it worth investing in a PPC campaign for your business?
Proper planning enables your campaign to be more successful and achieve better ROI. As a business owner, you need to know that there is no better way to sell your products than PPC. With all its benefits, you need to set up a short, snappy and compelling ad that can lead your website visitors, directly to the relevant part of your website. But before we proceed, let’s get our terminology clear:
● Immediate results
You can start seeing results from day one. PPC campaigns are easy to set up and monitor, so you can see what’s working and what isn’t at any time.
● Targeted marketing
A keyword-based approach allows you to target specific audiences with relevant ads that will resonate with them more than general ones would.
● Measurable results
You can track progress at every stage of the campaign by measuring clicks, impressions, conversions and more – giving you a real insight into how effective each element is working on its own and how they all come together to achieve more remarkable results overall.
● Attract more leads
Advertisements placed on search engines attract people looking for specific products or services. If you have a quality product or service that provides value to potential customers, PPC will help them find you.
● Reach more audiences
You can show up in multiple places at once with PPC ads, which means you’ll be able to reach more people than ever before with one ad campaign!
7 Reasons to include PPC in your Digital Marketing Plan
PPC (Pay-Per-Click) is one of the most effective and easy to implement digital marketing strategies. It is a cost-effective way of reaching your target audience and boosting your website’s visibility in search engines.
It has grown much stronger over the years with more features and options for advertisers. Here are seven reasons why you should include PPC in your Digital Marketing Plan:
● Opens doors to your target demographic
The beauty of pay-per-click advertising is that it allows you to tap into a specific demographic that’s actively looking for what you have to offer — without worrying about whether or not they’ll even come across your website in the first place!
PPC ads are cost-effective and help you reach a wider audience. Setting up a PPC campaign is also simple, and you can target your audience based on location, demographics or interests. You can also choose to set a budget for your campaign.
● Lets you gauge the effectiveness of your SEO strategies
If you want to know how effective your SEO strategies are, check out how much traffic comes from organic search results compared to paid traffic. If more visitors come from organic search results than paid ones, then it means that you need some improvements on your SEO content quality and strategy.
When you set up PPC campaigns, you can see exactly how many people click on your ads and land on your website. This gives you valuable insight into how effective your SEO strategies are. If many people are clicking on your ad but not converting to your website, it’s probably time to revisit these strategies and tweak them so that more people convert.
● Gives you an advantage over organic search results
PPC helps improve your organic rankings. The more clicks you get from paid ads, the more trust Google will place in your brand. If people see your ad often enough (and click on it), Google will start ranking your site higher in organic search results.
You can reach people who aren’t searching for your product yet. If someone searches for “organic dog food” on Google, they probably already know what they want and are ready to buy it right away — but if they search for “dog food” or “cheap dog food,” then there’s a chance that they aren’t ready yet and may need some convincing before making a purchase. A PPC ad could help convince them that buying from you is the best option before looking at organic search results!
● Grants you complete control over advertising
The advertiser can control ad copy, budget, bidding strategy, and targeting options. You have complete control over your ad copy, targeting parameters and budget spending amount in PPC campaigns so you can make sure that each ad is relevant to the audience seeing it — whether that be based on location (zip code), demographics (age range), interests (sports), etc.
Enables advertisers to create highly targeted campaigns by allowing them to target specific geographic locations (countries, states, cities), websites they want their ads displayed on and languages they wish their ads translated into.
● Uses intelligence to increase credibility and relevancy
If someone searches for a product or service that you offer and clicks on your ad before buying it, they’re probably going to trust you more than if they simply saw an ad online.
People tend to stick with brands they’ve already heard of over ones they haven’t, so including PPC in your marketing plan can help build trust with potential customers by showing them that other people have already chosen your brand as their preferred option too.
● Offers versatility in budgeting
PPC can be used as a cost-effective way to test different types of ads. This means you can try different approaches without worrying about spending too much money on one campaign that doesn’t work out. You only pay when someone clicks on your ad or takes some other form of action (ex: website conversion, call-to-action, etc.)
You can easily track conversions and click-through rates (CTR), which will help you determine what types of ads work best for you and how much money each click costs you. One of the enormous benefits of PPC campaigns is that you can use metrics to gauge their effectiveness and set benchmarks for future campaigns.
● Builds brand awareness
When your ads show up on search engine results pages and other websites, they give your brand more exposure for free! This means more people will see your product or service and possibly use it. You can also use keywords related to your industry so that your target audience will find you easily when searching for related subjects on Google or Yahoo.
This makes it easier for consumers to find your business when they need it most — when they’re searching for something related to what you offer. PPC marketing is typically touted as a fast, easy and cheap way to market a business.
The Bottom Line
PPC is the future of internet marketing. It’s an enormously powerful form of marketing that can help your website pop up organically in the search results. There are many ways to implement PPC marketing, and knowing how to use it will only make your business a money-making machine!
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