STAMFORD, Connecticut, July 7, 2021 WWE and Rolling Loud, the world’s premier rap festival, today announced a new partnership that will bring Friday Night SmackDown to Rolling Loud Miami 2021 on July 23rd. The event marks the first ever collaboration between WWE and a major music festival.
On the same stage as festival headliners Travis Scott, Post Malone and A $ AP Rocky, WWE superstars will compete in live matches from Rolling Loud Miami. The July 23 Friday Night SmackDown on FOX will air with a few matches on Rolling Loud Miami and the rest of the evening at the Rocket Mortgage Fieldhouse in Cleveland.
“What Matt Zingler, Tariq Sheriff and the entire Rolling Loud team have created is impressive,” said Scott Zangellini, WWE’s senior vice president of strategy and revenue development. “We couldn’t think of a better partner to provide fans with such a unique WWE experience during the July 23rd Friday Night SmackDown on FOX.”
“I grew up with Sweet Chin Music, mesmerized by the spectacle that Vince McMahon and his company created at WWE,” said Tariq Sheriff, co-founder / co-CEO of Rolling Loud. “The idea of combining our two storylines into one world, an event to be seen, electrifies me.”
“And I am quoting! If you can smell… what WWE and Rolling Loud… this is… cooking! Hell yes! “Said Rolling Loud co-founder / co-CEO Matt Zingler.
WWE has a rich history of integrating music into every aspect of its brand and collaborating with some of the world’s most famous artists. Over the years, internationally renowned hip-hop artists including Snoop Dogg, Diddy, Three 6 Mafia, MGK, Wale and many more have performed at major WWE events.
Rolling Loud Miami 2021, which brings together 130 of the hottest hip-hop artists at the Hard Rock Stadium in Miami Gardens, Florida, is a triumphant return to live rap music and a weekend party for those who love to play and new superstars. in front of the festival crowd. The sixth Rolling Loud Miami Festival, which began as a humble one-day event at Bayfront Park, Rolling Loud Miami 2021, will take place from July 23rd to 25th.
Friday Night SmackDown airs live on FOX at 8 / 7c and features Universal Champion Roman Reigns, Women’s SmackDown Champion Bianca Belair, SmackDown Tag Champions Rey and Dominic Mysterio, WWE Intercontinental Champions Apollo Crews, Bailey, Seth Rollins , Kevin Owens and many others.
Rolling Loud Miami is the first of three Rolling Loud festivals taking place this year. On October 28-30, Rolling Loud will return to the home of hip-hop with Rolling Loud New York 2021, headlined by Travis Scott, J. Cole and 50 Cent, at Citi Field in Queens. The festival heads to the West Coast December 10-12 at Rolling Loud California, headlined by J. Cole, Kid Cudi and Future of the NEO Events Center in San Bernardino, California.
Stay tuned for more news on Rolling Loud and WWE / Friday Night SmackDown partnerships in the weeks leading up to the festival.