How analytics can play a significant role in Digital Transformation

Data analytics is a business strategy that companies deploy to gain a competitive edge in the fast-paced world. An organization’s ability to compete is determined by how quickly it makes data-driven decisions. Data analytics services & solutions help design new or improve existing product offerings enabling your organization to compete in a digital economy. The entire reimagining of business is called digital transformation.

Before we move further, let’s first understand what digital transformation is. The adoption of technologies to create new or modify existing business processes to meet market requirements is digital transformation.

Data analytics involves using techniques like machine learning, data mining, natural language processing, and statistics. The data is extracted, prepared, and blended to provide analysis for the businesses. Businesses apply four types of data analytics to achieve their goals

Types Of Data Analytics

Descriptive: Descriptive analytics answers the questions, “What happened?” Descriptive analytics is the procedure of using existing and historical data to pinpoint trends and relationships. In this, charts, graphs, and maps can help comprehend data trends and rise and fall in business.

Diagnostic: Diagnostic analytics analyzes data to answer the question, “Why did it happen?” It aids in getting to the root of an issue. Techniques such as drill down, data discovery, data mining, and correlations are engaged in diagnostic analytics.

Predictive: Predictive analytics is a component of advanced analytics predicting future consequences using documented data merged with machine learning, statistical modeling, and data mining. It is the most commonly used category of data analytics.

Prescriptive: Prescriptive Analytics examines data or content to answer the question, “What should be done? Prescriptive analytics uses artificial intelligence and big data to predict outcomes and identify actions to be taken.

Importance of Data Analytics

Data Science: The analytics use advanced techniques and tools on the data obtained from different sources that come from various networks, web pages, audio and video devices, social media, etc. The data is then extracted, prepared, and blended to provide analysis for the businesses.

Business: Organizations look for new opportunities and gain new insights to move ahead of the competition and run their business efficiently. Data analytics services and solutions do help business operations become more effective. The latest analytics tools lead to faster decision-making, saving the business time and energy.

Real-time Benefits: The banking sector, healthcare industry, energy, technology firms, education, consumer goods companies, and manufacturing industries have seen enormous growth thanks to data analytics.

The insights provided by the data analytics tools help know the needs of customers better. It helps in developing new and better products.

Job Market: There is a rising demand for professionals possessing skills in data analytics. Analytics is emerging in every industry, and organizations pay attractive incentives to qualified professionals. So, if you have certifications to back your talent and skills, data analytics staffing solutions welcome you with open `.


Data analytics has become an integral part of companies today, and it is the strategy that businesses use to drive digital transformation. We now know how important analytics is to run a business, so it is vital to find the right data analytics services & solutions provider for the growth of your business.

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