Do you feel completely overwhelmed by the number and variety of different roles you play in your company?
Do you feel like when you’re just getting started in one of the many facets of your business and can get your head out of the water a little, you’re losing ground in others?
Don’t worry, you are not alone! We understand your situation!
In the turmoil of the latest trends and the time, energy and resource constraints you have to deal with, we are here to make your life easier.
That’s why we’ve listed the top 5 eCommerce problems for you.
Quick reminder: we are always ready to help you with ready-made eCommerce development solutions.
- E-COMMERCE IS MORE THAN MOBILE.
Online sales are growing rapidly. From $40 million in 2021, they could increase to $44 million in 2022.
In addition, people are increasingly using their mobile devices to shop online. Needless to say, this trend will continue to grow.
On the other hand, mobile e-commerce is also developing rapidly.
What will we face in 2022?
Progressive Web App is a new method that offers a much smoother and faster experience to its customers.
Why do we say that this challenge is inevitable?
Here we are talking about download speeds from 2 to 10 times faster than mobile sites, because users do not need to download all the ARM content before using it. Therefore, they access to content much faster through the URL. And since no download is required to use it, the workstation uses only a small part of the mobile device’s memory.
Now that Google takes your website’s loading speed into account when calculating rankings, it’s obvious that AWP will allow you to rank higher in Google searches.
What will happen to applications as we know them? Experts agree that they are destined to disappear.
Should you redesign your mobile site in AWP? Well, when prestigious beauty brand Lancôme redesigned its website using this new method, its conversion rate increased by 17% and mobile sessions by 51%.
- E-COMMERCE IS MORE THAN SOCIAL IN 2022
The time when social media existed only to keep in touch with friends and family is over. Social networks are becoming an integrated shopping experience.
How? or What? Users who find a product they like can make a purchase directly on the platform.
Instagram, Facebook and Pinterest already allow their users to purchase products and services directly from their apps. On the other hand, private messaging services such as WhatsApp, Snapchat and Facebook Messenger, which are becoming increasingly popular, are following suit.
- E-COMMERCE, the world’s largest online retailer
Amazon is an unstoppable force (yet). If that’s the case, can we truly compete with a company of this caliber? YES.
One option is to look for a shipping company that offers competitive rates.
When it comes to e-commerce, the goal is to ensure that all transactions go smoothly.
The client comes to Amazon if a delivery cannot be delivered as promptly as feasible, at a cheaper cost, and with all of the items ordered.
Amazon currently has a total of 180 distribution facilities, 28 sorting centers, and 59 local drop-off stations for package deliveries. An Amazon Prime warehouse or delivery station is within a 20-mile radius of roughly half of the people in the United States.
Therefore, to be able to compete with this giant, you must offer your customers very fast delivery!
- E-COMMERCE IS ARTIFICIAL
Artificial Intelligence (AI) allows you to offer personalized content to your customers and better understand their preferences to better meet their needs and expectations.
Specifically, how does AI help an entrepreneur?
You may have an incredible amount of data about your customers’ browsing and shopping habits. This big data or big data is only useful if we can highlight trends and draw conclusions. This is where AI comes into play.
Now big brands are using artificial intelligence, or more specifically machine learning, to analyze all this data and then offer their customers the best products and options at the best time. Hence, the principle of personalization.
It seems complicated and very expensive. We are at the dawn of the use of AI in the service of e-commerce. However, AI will evolve more and more in the coming months and years.
Get on the train before you realize you’re the only one who didn’t get on it!
- E-COMMERCE IS ETHICAL
After years of overconsumption, overpackaging and heavy pollution, consumers are increasingly making ethical choices that are changing their shopping habits.
Your customers may already be asking if you can package their purchases with 100% recyclable materials, where the product was made, how it was tested, etc.
In short, it’s time to make sure your brand is socially responsible.
You can also target a cause that is important to your clients and invest some of your profits or your time in it. Paying upfront never goes out of style!
E-commerce is changing on a daily basis, and at times you may feel overwhelmed…
But instead of fearing the future and imagining scary scenarios, focus on the 5 tasks you just read about as you plan for your next game, and our eCommerce Marketplace Development Company is here to help!